ABOUT US
A MULTIFACETED RETAIL AND CULTURAL HUB OFFERING A DIVERSE RANGE OF EXPERIENCES. WE’RE NOT YOUR TYPICAL SHOPPING SPOT. THINK OF US AS A CURATED CREATIVE COMMUNITY WHERE AVANT-GARDE FASHION COLLIDES WITH VIETNAMESE HERITAGE, WRAPPED IN A DESIGN THAT’S EQUAL PARTS SLEEK AND SOUL.
RUE MICHE - BOUTIQUE
9B PHUNG KHAC KHOAN, DAKAO, DISTRICT 1, HCMC
The space showcases over 25 carefully curated local brands, ranging from fashion to lifestyle, within a retail concept centered on experience. Housed in a restored French colonial villa built in 1952, Rue Miche blends modern design language with traditional values—capturing the spirit of old Saigon while embracing the rhythm of the present and the promise of the future.
OPENING HOUR
10am - 9:30pm
HOTLINE
0904260842
RUE MICHE - L'EDITION
171 DONG KHOI, BEN NGHE, DISTRICT 1, HCMC
Launched in August 2025, Rue Miche L’Édition is designed in alignment with Rue Miche’s vision of a retail space that connects seamlessly with a creative and dynamic ecosystem. The store allows for endless configurations and diverse curatorial possibilities.
Set against raw cement textures and full-grain wood elements inspired by traditional Vietnamese materials, the space integrates both retail functions and areas dedicated to mental well-being — including the Rotten healthy beverage bar.
OPENING HOUR
10am - 9:30pm
HOTLINE
